marketing 101
Role Model inspiration
Constantly reminded of my father.
Besides being the "jack-of-all-trades" he helped my mother raise us four boys.
You don't find individuals that are dedicated to companies that they work for anymore. He was a hard worker and someone that they could always count on. My father really only had two jobs in his lifetime. He is probably the only guy that I know that was so honest he wouldn't even take a pencil from the office (if he did it by accident he would go out of his way to make sure that he returned it).
He worked as a civil engineer for Exxon for 17 years and the State of Washington for another 21 years (then worked as a consultant for the State for another 10 years).
I don't think that I know any other person that is that honest. They broke the mold when they made my father. I am sure that he made people mad because he wanted everything done right. No short cuts. No back talk. I always hope that a little of that rubbed off on me. But because of his honest and integrity he also made a strong core of allegiant co-workers that respected him.
He used to give me a hard time when I left K2 Skis and moved down to Portland, OR to pursue other indeavors. He thought that K2 was the perfect job but I needed to flourish and "test the waters". I was not ready to be tied to a desk for the rest of my life. My attitude has been to never look back at the decisions that you have made - you move forward and take in as much as possible. It is education to your existence - it makes you who you are.
As I tell my clients, sometimes you need to stick your neck out to get anywhere in life!
The Bubble Project created out of boredom
The story of Ji Lee and his Bubble Project is just crazy. Just a little concept about how a thought bubble on top of an advertisement can people talking. It probably could be considered a subtle form of graffiti. Now the ad companies are going to need a way to ahead of the movement.
There is a great video at 99 Percent on how this all came about. See Ji Lee.
How to Add Value to your Marketing Efforts
My client, Jim Hendricks of Equity Trust, LLC was having me print realty signage for him. My sign printer is North of Vancouver. I called Jim and told him that I would deliver the signs by noon. He said that he could pick them up if it was more convenient. I told him that it was okay (I had other errands to run).
This is a prototype diagram of the realty signage that I get approved by the client and forward on to my printer (so that there are no questions).
When I got up to my printer, we were double checking the signs and I found that they did not print the second side on three of the realty signs (plus they printed 11 rather than 10). They are usually pretty good with my work and my account manager looks things over pretty well. They said that they could reprint the back sides while I waited.
I got back into Portland and Jim that I probably saved some time and money by looking the stuff over before I made the delivery. My client, Jim, would of probably been in a hurry and not thought a second about looking them over. VALUE ADDED! You would never get this amount of attention if you go online to any printer.
