Black vinyl on windows is unreadable!

This is one tip that I have to pass on that I heard from one of my vendors. He was talking about how windows are considered black and black vinyl is just unreadable on glass. I looked up to my building's sign and said, "Just like that one?" Yup. Can you imagine driving in a car by this front door and totally missing it?

I have included my version for Towne Storage. Not only is it white vinyl with a little stroke of black (that gives it more contrast) but I have the copy stacked so that it haves the impression of an actual building. WOW! Now that really makes sense.

© 2011 Michael Johnson - Inkspot Graphics. All rights reserved

Biscuits Cafe on Johnson Creek Road in Clackamas, OR.

I was invited to my first Molly's Fund board member interview at Biscuit's Cafe. They are a local chain in the Portland metro area. Their food is consistent and large portions (you could split a normal plate with two other people). Never had a bad meal. 

But this franchise went to the point of putting their PURPOSE right on the wall when you walk in (with the owner's signatures). That tells me that they are going stand behind their food, employees and service. I like that.

To make it one step better would be to show your customers the faces (and their stories) that provide them with the fresh food. 

© 2011 Michael Johnson - Inkspot Graphics. All rights reserved