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Problem with logo readability Featured

Do you see a problem with this logo?

poor-bw-artwork2

When this magazine converted this logo to black & white, the colors went to shades of grey. The words "Market & Spirits" are really hard to read. I have been working with an intern this summer and I have instructed him that if you are going to create a logo for a client you should provide options and rules. Not specifically for the client but for the advertisers (publications). Signage is also a concern like the article that I wrote on Town Storage's Window Signage. Along with print (high res vector) and web (pngs & jpgs) I give the clients horizontal format, vertical format and reversal options.

Here is a logo that we just recreated for a hair salon in SE Portland called Absolutely You Salon. Besides burning all there various logo types onto two cds to distribute we also compressed them in a WinZip file for ease to electronically send out to advertisers.

absolutely-logo-reversed

Read 4985 times Last modified on Friday, 06 July 2012 06:45

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I am a company that does high end, small run digital printing in the Porland area. 80% of all jobs submitted require manipulation. This is time consuming and adds cost to the client. Inkspot Graphics is in the 20% that goes from email to paper in less than 15 minutes. Mike's artwork is top-notch!

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