Inkspot Graphics Logo

Using alot of color for promotional piece Featured

When designing a piece that has alot of corporate sponsors (different logos) I find that it is best to colorize them all the same color so that no one gets more attention than any other company (black & white or grey scale is safe). The sample below illustrates my message. This is a vinyl banner that I created for my client. You see all the logos on the bottom of the poster? Which logo catches your eye first? Well, as long as you are not color blind the Salice logo is the first thing that I see. In fact, it doesn't help the readability of the sign. 

I should have made all these logos green to tie into the design but remember that there are some companies that don't allow you to edit the colors of their logo. Black & white logos would of been a safer choice. Always check first if you are going to edit someone's logo!

NBH-vinyl-banner

 

Here is a better sample for a local association from SE Portland, OR. They wanted to create a walking map that pointed out various businesses within the community. My suggestion was to color code the different services and then if the business supplied the logo I created them black & white (or grey scale). You will see these logos following their names below.

 

belmont-walking-map

Read 6289 times Last modified on Monday, 09 July 2012 07:50

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

The Latest

  • My Story

    This blog will provide you with examples of my experiences of marketing.  I am a professional educator and story teller.  My goal is to help your company succeed by telling your story.

    Read more...

RSS Feed

Subscribe! Subscribe

Testimonials

"Just a quick note to thank you for doing a very professional job with my business cards and the brochure that you created for my business.

 

I was in a large retail store today putting forth a proposal to the store owner to sell and display my fence post brackets. We had finished our discussion and I asked the buyer if he wanted a sample fence post bracket and he said 'no because the brochure has everything that I possibly need to know on it. It was very well done.'

 

Mike, I wanted to pass this tidbit on because we so often get only complaints.

 

Thanks again for your integrity and creative design."

 

Chuck Williams - owner of Stur-D Fence Post Brackets

Hillsboro, OR