I got this card awhile back from one of my strategic partner, Rob Grant who was the marketing representative at Miracle-Ear hearing aid franchises in the Northwest.
Sharing of Genuine Feelings
It may sound like a small thing but you need to reach out to your clients (by even the smallest amount) constantly. To be social responsible like Alexandra Valentin, CHT, corporate director of The Ritz-Carlton Leadership Center, told us at the BizGrowth conference, "their are four proponents of being a socially responsible business - Reinforcement, Reminders, Revelations and Relevancy." Don't underestimate the psychology in Customer Service. It has to come from the heart, you genuinely have to have empathy for your clients. Degree of Delight is only achieved when the customer's Degree of Expectation is exceeded!
Vince Lombardi
"It takes inches to make champions." That is what it takes to be #1.