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Never Stop Observing what your Customers Do Featured

Customer Behavior is one of the most telling truths in business, and one of the best ways to learn about your customers is to watch them and listen to them!


From Steve Yastrow's book, Brand Harmony (page 54-55).

"Jerry Hirschberg, president of Nissan Design, tells a great story about how his team determined the best colors for a line of children's furniture in 2001. The tendency, of course, is for adults to think that kids want things in big, bold primary colors. While observing children at play in a day care cent, one of Jerry's designers got down on the floor and asked one of the children if she could see his box of crayons. She poured the crayons out and looked for those that were the shortest, i.e., the most used. Those colors did not happen to be the bold, primary colors that most would have guessed they would be. The result was a line of children's furniture in earth tones. Most of your customers aren't as forthcoming and honest as children; they may not tell you their favorite color, but you certainly can look for their shortest crayons."



Read 3240 times Last modified on Tuesday, 26 August 2014 16:41

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"Just a quick note to thank you for doing a very professional job with my business cards and the brochure that you created for my business.


I was in a large retail store today putting forth a proposal to the store owner to sell and display my fence post brackets. We had finished our discussion and I asked the buyer if he wanted a sample fence post bracket and he said 'no because the brochure has everything that I possibly need to know on it. It was very well done.'


Mike, I wanted to pass this tidbit on because we so often get only complaints.


Thanks again for your integrity and creative design."


Chuck Williams - owner of Stur-D Fence Post Brackets

Hillsboro, OR