My studio partner, Jeff White (Radiant Imagery) outside of his painting career loves to fish. One day at the studio he told me that he had a great new invention that he wanted to develop. I asked him what it was and he said that he was developing a new way to fix broken fishing poles. He was showing me the process of putting in a tapered piece of round metal dowel in between the two broken pieces. He must of spent all day trying to work this fix out. Nothing really worked until when he said to me. I am going up to Woodland, WA. I asked him what the hell was he going to do up in that little rural town.
He said, "There is a fishing pole company (Lamiglas) up there that I need to go visit." Well, if you are in the fishing industry this is a very respectable fishing pole company. Jeff came back a couple hours later with a huge smile on his face. I asked him, "What are you smiling about?" He said, "I will never buy another pole from anyone else, they replaced the broken tips without any questions. They are warrantied for life." Lamiglas made Jeff a partner for life. Smart company. Smart marketing!
© 2010 Michael Johnson - Inkspot Graphics. All rights reserved.
