Well it sounds like it is just getting worst down in the Gulf of Mexico.
Rumors are spreading far and wide. I don't think that anyone could paint a worst picture for the executives at BP (British Petroleum). Someone has even created a new logo (see below).
I am just finishing up on a great marketing/sales book (it is on my book list) called "I love you more than my dog" by Jeanne Bliss. The book is a lot of stories about successful businesses that go over and beyond the expectations of customer service with their clients.
Her final chapter is "Decide to Say Sorry" about apologizing and repairing the emotional connection with your clients. If I was the head of BP marketing I think that I would make the approach that Starbucks did by building a meaning experience with their clients (mystarbucksidea.force.com).
How can you begin the healing? As in Jeanne's book, to make your apology sincere you should react immediately.
How could BP show me that they are sincere (instead of pointing fingers)? I do have to give them some credit for providing some contact information on their website.
1. Move one of your operations down to the area where they are hurt the most.
2. Have company officials move to the area.
3. Build pet/animal hospitals (in each state) for aquatic life.
4. Provide community food share donors for local businesses that are out of work.
5. Get a network search for inventions to assist in cleanup.
How many other great ideas are there for BP to say that they are sorry? Give me your best idea!
© 2010 Michael Johnson - Inkspot Graphics. All rights reserved.
