It is very helpful to identify what makes a good client for your company. It should be printed out and hung in your office or building for employees to see. Not only is it important to focus on these clients but it shows others what you are looking for. Referrals are a very important part of your business and you should provide those that are referring your company with information that can identify what is important to you.

The second reason this is important is that it can help you with starting your business plan and giving the financial institution some pertinent information about your company. I also use this for my client's marketing to narrow down their focus of who is their target market. This document should be updated yearly and get input for those who know you or work for you.

In the ten years of business, Inkspot Graphics, llc., I have worked for various businesses and have learned quite a lot. When I first started, I didn't have a lot of choices, I had to take as much work as I could to stay afloat. I worked for a print broker that was very demanding but provided me with enough work to keep my doors open during some lean times. Now that I am doing my own marketing/sales I do not need to lean on those that make my life more stressful than it needs to be. I also found out that offering signs, cards and other fairly inexpensive marketing material at low prices does not always get you more clients. Most of those people are small businesses and need something quick and cheap. They will not build a relationship with your design/marketing company.

So if you or your company needs "Your Perfect Client" document please feel free to call me for help setting up one for yourself.

© 2010 Michael Johnson - Inkspot Graphics. All rights reserved.