I started working with the Honest-1 Auto Care franchise back in 2003. I was responsible for creating over 200 pieces of marketing material for each new store. I had never worked on a project as large as this. We produced internal/external signage, banners, large corporate collateral, advertisements, coupons, embroidered shirts, jackets, ballcaps, ties and other promotional products. We were responsible for providing fulfillment for each new store. It was a challenge but a great experience. Since then, this small Las Vegas start-up has grown to over 20 stores across the United States. The Portland/Metro area has four (grand opening of Gresham store next week) of these stores that are overseen by the H-1 Area Representative Barry Cade. Within the last five years these stores have been very successful because of three marketing events.
1. Change (update) their logo
I think that this new logo is more professional. Very clean and illuminates a more environmentally friendly company.
2. ECO-friendly Auto Care
They offer their customers the option of using ECO Power which is a recycled synthetic oil, recycle scrap metal and all automotive waste liquids. Their stores are also using environmentally friendly products like water based solvents and cleaners and energy efficient lighting and recycled oil heaters. They also fund the planting of 100,000 new trees in a partnership with the American Forests Foundation.
3. Support of Community and US Military
They have teamed up with Legacy Emanuel's Children Hospital, Future Leaders of America, Clackamas High School Football, and Operation Homefront with car washes and donations from service work performed at Honest-1 Auto Care. These community events bring an allegiance of customers.
One of the local owners, Steven Grimes has been very successful in running his franchises in the Portland Metro areas. "In addition to being an entrepreneur, Grimes has been active in the military for 23 years and serves as a Lieutenant Colonel and Executive Officer for the 41st Brigade of the Army National Guard. Grimes had managed stores for two nationwide chains for 16 years prior to his Guard Unit being activated and deployed to Afghanistan for 12 Months in 2006-2007. While in Afghanistan he thought about starting his own business and upon returning home opened the Portland store in October 2007 followed by the Clackamas store two months later. He has currently just opened his third store in Gresham." (from www.franchiseworks.com).
I can't think of a better way to support the men and women that have protected our country!
© 2010 Michael Johnson - Inkspot Graphics. All rights reserved.