Unfortunately, the Seattle Mariner's baseball team is not doing so well as told by the Seattle Business Journal.
Here were my suggestions:
1. They could create a package deal with AmTrak train, a couple local Seattle restaurants and a hotel with close accomodations to the ballpark. Make the package plan customizable so that the clients could choose their personal preference. Let them get a chance to talk about the experience to friends & family. What a great marketing idea when your club is not having a great year! I am sure that the other businesses would like the opportunity to collectively advertise with other established businesses. The other option is that they could cater it toward different groups. Can you imagine a whole train full of crazy Mariner rooters from Southwest Washington and Oregon (Nike, Adidas, Fred Meyers, etc). Then when they get to the park they are treated like royalty. Signs, ballcaps, jerseys & momentos.
2. Have a marketing contest with your Mariner fans. On their blog have them decide what would be the greatest marketing idea ever. The winner would get season tickets and bragging rights about how they helped the Mariner's bring in a bigger audience.
3. Think Guerilla Marketing!
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