I was walking through the lobby of my office building and something caught my eye on the table.

It was a great self promotional piece for a letterpress printing company (in our building), Keeganmeegan & Co. I have always been fascinated by this mechanical form of printing.

I had to go down and introduce myself. I met the two entrepreneurs, Katy Meegan & Keegan Wenkman in their nice new studio. They started in 2007 with their company. Besides letterpress, they design, bookbind and are set up for silkscreening.

The other reason that I was fascinated with their two color, self promotion postcard is that it was printed on chipboard. Besides having just a normal printed marketing piece you should find ways to appeal to your potential client's other senses (taste, smell, touch, sound and sight). This was a very affordable but effective postcard. I love it.

I hope to do my next promotional piece with these two young entreprenuers! Maybe a thank you card, or Christmas card. . .

© 2010 Michael Johnson - Inkspot Graphics. All rights reserved.