Martin Lindstrom author of Brand Sense
He gives some great samples of marketing toward our other senses. He posts a statistic on the chapter "Maybe I'm doing it Right". . .
"It is estimated that 40 percent of the world's Fortune 500 brands will include a sensory branding strategy in their marketing plan by the end of the decade." I don't know what decade that he is referring to but I am guessing when it was written he is talking about 2020.
When you think about it . . . we fast forward through all the commercials with our television remote controls, daily.
That is why I am a great proponent of the "old" letterpress.
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