I love watching Fox Sports on Sunday Morning!
Have you ever watched the football analysis on Fox Sports? They have four football legends give their thoughts and projects throughout the football season. Curt Menefee (Sportscaster), Terry Bradshaw (pro quarterback for the Pittsburgh Steelers - 14 years), Howie Long (pro defensive end for the Oakland Raiders - 13 years), Michael Strahan (pro defensive end for the NY Giants - 14 years), Jimmy Johnson (Pro football coach for the Dallas Cowboys & the Miami Dolphins - 10 years). There is a lot of male machoism and guys just having the time of their life, telling stories of the real sport that they love. It is camaraderie at it best!
You ask what does Fox Sports have to do with marketing?
Well, I was in to visit my dentist the other day and I picked up the latest issue of the Sporting News. In it there was an article about Jim Kelly telling the story of who his idol was and is to this day (as told by Mat Crossman). He tells as a kid that he admired the Steeler's quarterback for his toughness and arm strength. And when he met him personally he was really impressed with Terry's attitude of "telling it like it is". "He doesn't sugarcoat anything. He says what's on his mind."
There are plenty of people that may disagree with what Terry says in public but he is not afraid of the critics. That is probably why he has been married a couple of times and is often the butt of every joke. But you know that he takes it with great assault.
I like to describe my personality like Terry's jovial persona. He is very laid back, gives these Southern analogies and has lots of people that love him. He is able to laugh at himself and recognize that life is not that serious. I have been found on many occasions to say silly dumb things that usually come out very wrong. But like my father-in-law says, "That is Mike and he would never intentionally say anything to hurt the ones that he loves".
The clients that have been with me the longest know that I will tell them what I actually feel about their marketing questions and I am not there to take advantage of them. I will bend over backwards to show them that I really believe in them and how they can grow their business.
I don't mind having some of the same qualities as Terry Bradshaw. I am memorable, my clients won't forget me. Sometimes I think that my personality is the best part of Inkspot Graphics!
© 2010 Michael Johnson - Inkspot Graphics. All rights reserved.