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Great Branding Explanation by Seth Godin Featured

Definition of Brand 

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”

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by Seth Godin found in logodesignlove

Read 16848 times Last modified on Friday, 25 March 2011 12:16

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