Great Branding Explanation by Seth Godin Featured
Published in
marketing 101
Leave a comment
Make sure you enter the (*) required information where indicated. HTML code is not allowed.
Make sure you enter the (*) required information where indicated. HTML code is not allowed.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”
by Seth Godin found in logodesignlove