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Logo Design too Subliminal for Target Market Featured

Logo Makeover for Blue Bridge Development

My web developer (John Hooley of Blue Bridge Development) said very apologetically, that he was showing the new site (and logo) to some of his colleagues and they were concerned about the abstract image that we used for his brand. He also requested that the type have a little more Eastern stylistic look.

I told John that I could totally understand and appreciate their critique. In the back of my head I was thinking that the green object could either be a leaf or base of a prayer rock. It probably was a little too subliminal for his web developer audience. 


I showed him a couple different options for leaves that we could use and the one that we picked had the same orientation (good for web header). I recreated the font that he wanted to use so that he didn't have to purchase the whole family of fonts just to use for his logo. He was very happy with the new logo/brand makeover.

Moral of this story is: Don't see it as a design failure! It is better to have the client happy about "their product" which they will want to tell others.



 © 2011 Michael Johnson - Inkspot Graphics. All rights reserved.

Read 15122 times Last modified on Thursday, 28 April 2011 12:56


  • Comment Link Business Logo Design Thursday, 03 May 2012 22:53 posted by Business Logo Design

    Such an incredible article you have posted here thanks for sharing this glorious stuff. Amazing post! I really enjoyed that.

  • Comment Link Michael Thursday, 03 May 2012 09:24 posted by Michael

    Another one of the suggestions that I have for my branding customers is take the three logo options (tear them apart) and place them on your refrigerator for a week. "Which one could you live with for the next years?" After looking at them for a period of time you will get comments and formulate a story that accompanies it.

  • Comment Link Business Logo Design Tuesday, 01 May 2012 23:50 posted by Business Logo Design

    Its really very little or minor change in logo. Not bad at all.

  • Comment Link Michael Johnson Wednesday, 28 March 2012 07:01 posted by Michael Johnson

    You know as I talk to some of my strategic partners about being in business for yourself you are constantly learning. I have always been pretty humble because I am not out to win awards. I just want to do the best for my customer. Learning lessons every day.

  • Comment Link Garden Seed Wednesday, 28 March 2012 06:54 posted by Garden Seed

    You have done a great job by renovating that dull looking logo into an awesome one! You are truly a creative designer.

  • Comment Link Mike Johnson Friday, 20 May 2011 06:56 posted by Mike Johnson

    Thanks for leaving your comment. I am learning something every day and I love sharing. mj

  • Comment Link custom logo design Friday, 20 May 2011 05:44 posted by custom logo design

    I appreciate too you are very creative and innovative

  • Comment Link Inkspot Tuesday, 26 April 2011 09:04 posted by Inkspot

    John, always good working with you. Thanks for everything.


  • Comment Link John Tuesday, 26 April 2011 07:00 posted by John

    Mike, I really appreciate your work and advice on bringing the design and site to life. I love how it turned out.

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I am a company that does high end, small run digital printing in the Portland area. 80% of all jobs submitted require manipulation. This is time consuming and adds cost to the client. Inkspot Graphics is in the 20% that goes from email to paper in less than 15 minutes. Mike's artwork is top-notch!