Logo Design too Subliminal for Target Market ^Featured

9 comments

Logo Makeover for Blue Bridge Development

My web developer (John Hooley of Blue Bridge Development) said very apologetically, that he was showing the new site (and logo) to some of his colleagues and they were concerned about the abstract image that we used for his brand. He also requested that the type have a little more Eastern stylistic look.

I told John that I could totally understand and appreciate their critique. In the back of my head I was thinking that the green object could either be a leaf or base of a prayer rock. It probably was a little too subliminal for his web developer audience.

haikulogo-before-after

I showed him a couple different options for leaves that we could use and the one that we picked had the same orientation (good for web header). I recreated the font that he wanted to use so that he didn't have to purchase the whole family of fonts just to use for his logo. He was very happy with the new logo/brand makeover.

Moral of this story is: Don't see it as a design failure! It is better to have the client happy about "their product" which they will want to tell others.

code-haiku-website

Read 15229 times Last modified on Thursday, 28 April 2011 12:56

Published in marketing 101

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9 comments

Comment Link Thursday, 03 May 2012 22:53 posted by Business Logo Design
Such an incredible article you have posted here thanks for sharing this glorious stuff. Amazing post! I really enjoyed that.
Comment Link Thursday, 03 May 2012 09:24 posted by Michael
Another one of the suggestions that I have for my branding customers is take the three logo options (tear them apart) and place them on your refrigerator for a week. "Which one could you live with for the next years?" After looking at them for a period of time you will get comments and formulate a story that accompanies it.
Comment Link Tuesday, 01 May 2012 23:50 posted by Business Logo Design
Its really very little or minor change in logo. Not bad at all.
Comment Link Wednesday, 28 March 2012 07:01 posted by Michael Johnson
You know as I talk to some of my strategic partners about being in business for yourself you are constantly learning. I have always been pretty humble because I am not out to win awards. I just want to do the best for my customer. Learning lessons every day.
Comment Link Wednesday, 28 March 2012 06:54 posted by Garden Seed
You have done a great job by renovating that dull looking logo into an awesome one! You are truly a creative designer.
Comment Link Friday, 20 May 2011 06:56 posted by Mike Johnson
Thanks for leaving your comment. I am learning something every day and I love sharing. mj
Comment Link Friday, 20 May 2011 05:44 posted by custom logo design
I appreciate too you are very creative and innovative
Comment Link Tuesday, 26 April 2011 09:04 posted by Inkspot
John, always good working with you. Thanks for everything.

mj
Comment Link Tuesday, 26 April 2011 07:00 posted by John
Mike, I really appreciate your work and advice on bringing the design and site to life. I love how it turned out.