Logo Makeover for Blue Bridge Development
My web developer (John Hooley of Blue Bridge Development) said very apologetically, that he was showing the new site (and logo) to some of his colleagues and they were concerned about the abstract image that we used for his brand. He also requested that the type have a little more Eastern stylistic look.
I told John that I could totally understand and appreciate their critique. In the back of my head I was thinking that the green object could either be a leaf or base of a prayer rock. It probably was a little too subliminal for his web developer audience.
I showed him a couple different options for leaves that we could use and the one that we picked had the same orientation (good for web header). I recreated the font that he wanted to use so that he didn't have to purchase the whole family of fonts just to use for his logo. He was very happy with the new logo/brand makeover.
Moral of this story is: Don't see it as a design failure! It is better to have the client happy about "their product" which they will want to tell others.
© 2011 Michael Johnson - Inkspot Graphics. All rights reserved.