Catch their eyes!
I was very happy with this ad that I created for local CEIC publication. It does a couple of things…
1. It will stop people when they are reading publication because of curiosity. Why does this cow have a funny icon on him? Now they have to read the copy.
2. It is humorous which reflects on my personality and business model.
3. The icon (or QR code) is one of the fairly new social media technologies that will actually direct you to my website blog if you were to use a QR reader on your smart phone.
We also thought about putting a testimonial from another CEIC member but I thought that it would disrupt the clean layout. I love the white space!
Do you have any other samples of good layout that has plenty of white space?
© 2011 Michael Johnson - Inkspot Graphics. All rights reserved