Great Marketing Idea to Help City with Speeders
I just saw this video. It was amazingly brilliant. Why can't we come up with more contests to deliver great ideas like this?
The Speed Camera Lottery - from infrastructurist.com
"That’s a question Volkswagen recently posed in a public contest — and the winning entry was the Speed Camera Lottery, conceived by Kevin Richardson of San Francisco. Richardson’s idea, quite simply, is to build a better speed trap. Strategically placed traffic cameras will photograph all passing cars. Drivers exceeding the speed limit are sent tickets, while those obeying it are pooled into a lottery funded by the fines. Every now and then a randomly selected winner is sent a check."