Just got turned onto this new book by a friend of mine about how to design web sites that keep viewers engaged.
I have nearly underlined every piece of copy in the book. Great stuff!
Here is a teaser:
"Most behavior and decision-making isn't conscious. That means that they will have to engage the mid brain and the old brain, in addition to the new brain. We want to think that we are making logical decisions, even though we aren't. The mose effective Web sites are Web sites that talk to all three brains. When the Web site engages all three brains, then we click."
If you do anything on the web, I would strongly recommend this book.
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