Another one of the wonderful tips from DHX Advertising's "Marketing 101" digital booklet.
What is your Purpose?
I think that a better word is Purpose. There is another great book that I have to share with you called, "It's Not What You Sell, It's What You Stand For". Roy tells stories about companies that will be left standing after our little recession because they are businesses that stand for something (or cause).
The majority of business people will say, "To make a million dollars!" Because that is what every company wants to do. But by having a purpose, you have something unique about yourself or business. Whether it is to help your local community, school or non-profit…the message will get spread to others in the community that will always come back to you in a positive light.
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