Inkspot Graphics Logo

Does your business have a Purpose? Featured

Positioning

Another one of the wonderful tips from DHX Advertising's "Marketing 101"  digital booklet.

DHX-Marketing-101_positioni

What is your Purpose?

I think that a better word is Purpose. There is another great book that I have to share with you called, "It's Not What You Sell, It's What You Stand For". Roy tells stories about companies that will be left standing after our little recession because they are businesses that stand for something (or cause).

The majority of business people will say, "To make a million dollars!" Because that is what every company wants to do. But by having a purpose, you have something unique about yourself or business. Whether it is to help your local community, school or non-profit…the message will get spread to others in the community that will always come back to you in a positive light.

 

© 2011 Michael Johnson - Inkspot Graphics. All rights reserved

Read 2488 times Last modified on Tuesday, 19 July 2011 14:31

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

The Latest

  • My Story

    This blog will provide you with examples of my experiences of marketing.  I am a professional educator and story teller.  My goal is to help your company succeed by telling your story.

    Read more...

RSS Feed

Subscribe! Subscribe

Testimonials

"Mike Johnson takes care of all our advertising needs, from flyers and

brochures to website changes.  He's knowledgeable, professional and

innovative.  His work for us has really enhanced our total marketing effort.

He's amazing!"

 

Myla-National Builders Hardware