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A business should NEVER have a busy signal! Featured

follow up to last WOM marketing missed opportunity


I tried calling the Costco optician to schedule an eye glass appointment. The phone was busy…AMAZING! Now, most normal customers are going to call someone else, especially if it is an emergency.

The message should say, "Sorry, for the inconvenience but we would like to respond to your call immediately, please give us your name and phone number. Thank you again for calling Costco's optical department for Dr. Hammmhamma."

It just is a no brainer! Sometimes you get this opportunity only once.


© 2011 Michael Johnson - Inkspot Graphics. All rights reserved

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