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I thought that this was just crazy!

I stopped by a client of mine and he wanted me to put a bid on their parent company's web site. He showed me another web design/development company that was bidding on the job. He said, "You want to know the funny thing… they didn't even have their own web site!" I think that at that point you turn and run! I wouldn't even want a bid from that company. It would be like going to an automotive mechanic and finding out that he doesn't own his own car and doesn't have any referrals for you.

#2 - Can you afford to not have your website up?

It is the first place that people (or clients) go to see if you are for real. There are plenty of affordable solutions but a temporary site (splash screen) should have links for your potential audience to find out more about you or your business. Even a little explanation (and time that it will be completed) with a button for them to send you an email with any inquiries.


Here is a good example of what I am talking about. John Brown is a developer, that gives basic information about his skills and links to either connect to him or his Social Media Sites (Facebook, Twitter & LinkedIn). And I really appreciate his subtle touch of using the "brown" colors to re-emphasize his name. Nice touch!

johnbrown splash website


Published in marketing 101
Wednesday, 13 February 2013 00:00

Making a pie look more appetizing

Color Correction for Food Products that you are Marketing?

I went to our local produce experience called Sheradin Fruit Company in SE Portland. It reminds me of the more contemporary grocery stores like Whole Foods but caters to the local community. My studio partner & I have been some of their regulars for years.

They will have occasionally have special events and have in vendors that sample their products. Last week Jeff & I  were in there and I stopped by this woman's stand (Sweet Things by Julie). We had tried her wonderful samples and starting talking shop for about 20 minutes. You have to admire inventors or farmers that are trying to be entreprenuers on their own. It is usually hard work that most normal people don't want to do because our lives are getting so hurried. It is hard to find moments to slow down and appreciate the quality of life. Entreprenuers are trying to do everything by themselves to get noticed. Julie was doing the same thing. I usually want to step in and offer some of my services at limited prices or even a trade out to make their marketing materials look the best possible. I went to her website and told her that there was a chocolate pie that I would like to color correct and make it look more appetising. Like most people, Julie was a little skeptical because these helpful people usually turns around to burn them. She finally sent the picture that I made look like it belonged in Sunset magazine. See my work below. I think that we have a winner!


Published in marketing 101

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    This blog will provide you with examples of my experiences of marketing.  I am a professional educator and story teller.  My goal is to help your company succeed by telling your story.


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Mike is a great designer that has many years of experience in all aspects of design and printing. If you need another source for design work, I would highly recommend Mike.

Jeff F -  Senior Account Executive

(Jeff was also a student of mine at Clark College)