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 Patrick-title-mj2

 As you know (maybe you don't) that it has a been part of my business model to go out to meet two new people a week and go to a networking event once a week. I do this to get my business name out there and to promote my business. I learned that it is one more asset of marketing that businesses need to do (even in good time)s.

When the US had economic troubles in 2008 I almost lost my business because I never went out to either sell or market my business. When a couple of sources dried up and I was forced to live off my credit card for three months. Bad decision, so I sucked it up and started networking with people/businesses in my community.

I found myself attending this networking event last week (FREE Small Business Event: How to Become a Social All-Star) that was put on by Frontier, at the Embassy Suites in Beaverton, OR. It was here that I got to hear from a couple of local big hitters in the social media world. Patrick Galvin (Galvin Communications), Jan Wallen (mastering LinkedIn) and Ryan Lewis (Bonfire Social Media). I even met a woman that has an automotive repair shop close to my office that was interested in talking about her business and the downtown Rotary group. This may be another post and opportunity for Molly's Fund to meet corporate sponsors.

 

Patrick Galvin - Chief galvanizer for Galvin Communications.

I went up and introduced myself to Patrick and asked if he would like to meet for coffee and have more conversation. He was more than happy to meet at Case Study coffee shop that is located in the Hollywood district of Portland. Finally, during his introduction at the Social Star Event he spoke on his commitment to WOM marketing. I am a heavy endorser of Andy Sernovitz's WOM campaign. He has a great newsletter called, "Damn, I Wish I'd Thought of That".

 Wish-i-would-of-thought

Speaking of WOM… Patrick is a Connector and endorsed Case Study coffee shop that a friend of his owns (and the little bakery next door to it). It is always a treat to find someone locally that has a passion about helping other businesses through word of mouth!

Patrick owns a PR firm in town and has a handful of clients that he promotes in the traditional and social media venues. He also is a professional speaker that presents to various groups and events. 

 Bella the boxer

But what really caught my attention was that he has a dog, Bella the Boxer, that he has creatively introduced as the star of the Hollywood neighborhood (especially businesses). He speaks through Bella as a Goodwill Ambassador. It is pretty funny. It was so popular that Patrick had a written, Secrets of a Working Dog: Unleash your Potential and Create Success

I really enjoyed my conversation with Patrick and welcome him into my group of Strategic Partners. He passed on information about a local video connection and also one in the Bay Area (where I may be reaching out to because of my connections down there). We talked about our adopted children and lives outside of the business world. I will keep him in my thoughts when I see anything of interest in the Social Media world. I would recommend signing up for Patrick's blog - Buzz Builder.

 

Published in marketing 101
Tuesday, 27 December 2011 13:41

Interview with Idea Mensch

Idea Mensch interviewed me & my business.

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I was very honored by the article and my thanks to Mario. I can't say anymore about speading your company's message to your audience.

 

Published in marketing 101

Biscuits Cafe on Johnson Creek Road in Clackamas, OR.

biscuits-cafe

I was invited to my first Molly's Fund board member interview at Biscuit's Cafe. They are a local chain in the Portland metro area. Their food is consistent and large portions (you could split a normal plate with two other people). Never had a bad meal. 

But this franchise went to the point of putting their PURPOSE right on the wall when you walk in (with the owner's signatures). That tells me that they are going stand behind their food, employees and service. I like that.

To make it one step better would be to show your customers the faces (and their stories) that provide them with the fresh food. 

 

© 2011 Michael Johnson - Inkspot Graphics. All rights reserved

Published in marketing 101
Monday, 29 August 2011 07:22

Don't Give Up - Inspiring Thoughts (7)

From an article posted in the Costco Connection by Andrew Lock on "Don't Give UP".

elton-john

Elton John

"A friend of mine in the music industry personally auditioned a singer by the name of Reg Dwight in the 1960s. He unceremoniously shoved the singer out of his office for wasting his time. That singer is now better known as Elton John."

Published in marketing 101
Monday, 29 August 2011 07:11

Don't Give Up - Inspiring Thoughts (6)

From an article posted in the Costco Connection by Andrew Lock on "Don't Give UP".

the_Beatles

The Beatles

Decca Records turned down a recording contract with the Beatles with this fascination evaluation: "We don't like their sound. Guitar groups are on their way out."

Published in marketing 101
Monday, 29 August 2011 05:57

Don't Give Up - Inspiring Thoughts (5)

From an article posted in the Costco Connection by Andrew Lock on "Don't Give UP".

fred_astaire

Fred Astaire

After his first screen test, the memo from the testing director of MGM, dated 1933, read, "Can't sing. Slightly balk. Can dance a little." Astaire kept that memo over the fireplace in his Beverly Hills home.

Published in marketing 101
Monday, 29 August 2011 05:23

Math is a struggle for me and my business

Why we struggle in our public schools…

I am reading a very inspirational book by Malcolm Gladwell called "Outliers".

outliers_book_malcolm_gladw

Gladwell's interview sounds like a conversation that I have had with many people about being a creative artist…

"We sometimes think of being good at mathematics as an innate ability. YOu either have 'it' or you don't. But to Schoenfeld, it's not so much ability as ATTITUDE."

Gladwell quotes this math professor, Alan Schoenfeld, from Berkeley, "Success is a function of persistence and doggedness and the willingness to work hard for twenty-two minutes to make sense of something that most people would give up on after thirty seconds." 

Published in marketing 101
Friday, 26 August 2011 07:09

Don't Give Up - Inspiring Thoughts (4)

From an article posted in the Costco Connection by Andrew Lock on "Don't Give UP".

shulz-star-of-fame

Charles Schulz

"every cartoon that Charles Schulz (creator of the comic strip Peanuts), submitted to the yearbook staff at his high school was rejected.

Charlie_Brown_Cartoon

 

Published in marketing 101
Friday, 26 August 2011 06:56

Don't Give Up - Inspiring Thoughts (3)

From an article posted in the Costco Connection by Andrew Lock on "Don't Give UP".

Albert_Einstein

Albert Einstein

"did not speak until he was 4 years old and did not read until he was seven. His parents thought he was 'subnormal,'  and one of his teachers described him as 'mentally slow, unsociable and adrift forever in foolish dreams.' He was expelled from school.
Published in marketing 101
Friday, 26 August 2011 06:43

Don't Give Up - Inspiring Thoughts (2)

From an article posted in the Costco Connection by Andrew Lock on "Don't Give UP".

tomas_edison_inventor

Thomas Edison

"…teachers said he was 'too stupid to learn anything.' he was fired from his first two jobs for being 'nonproductive.' As an inventor, Edison made more than 1,000 unsuccessful attempts to invent the light bulb. When a reporter asked him how it felt to fail 1,000 times, Edison said that he didn't fail all those times, but that the light bulb was an invention with 1,000 steps."

Published in marketing 101
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