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 As you know (maybe you don't) that it has a been part of my business model to go out to meet two new people a week and go to a networking event once a week. I do this to get my business name out there and to promote my business. I learned that it is one more asset of marketing that businesses need to do (even in good time)s.

When the US had economic troubles in 2008 I almost lost my business because I never went out to either sell or market my business. When a couple of sources dried up and I was forced to live off my credit card for three months. Bad decision, so I sucked it up and started networking with people/businesses in my community.

I found myself attending this networking event last week (FREE Small Business Event: How to Become a Social All-Star) that was put on by Frontier, at the Embassy Suites in Beaverton, OR. It was here that I got to hear from a couple of local big hitters in the social media world. Patrick Galvin (Galvin Communications), Jan Wallen (mastering LinkedIn) and Ryan Lewis (Bonfire Social Media). I even met a woman that has an automotive repair shop close to my office that was interested in talking about her business and the downtown Rotary group. This may be another post and opportunity for Molly's Fund to meet corporate sponsors.


Patrick Galvin - Chief galvanizer for Galvin Communications.

I went up and introduced myself to Patrick and asked if he would like to meet for coffee and have more conversation. He was more than happy to meet at Case Study coffee shop that is located in the Hollywood district of Portland. Finally, during his introduction at the Social Star Event he spoke on his commitment to WOM marketing. I am a heavy endorser of Andy Sernovitz's WOM campaign. He has a great newsletter called, "Damn, I Wish I'd Thought of That".


Speaking of WOM… Patrick is a Connector and endorsed Case Study coffee shop that a friend of his owns (and the little bakery next door to it). It is always a treat to find someone locally that has a passion about helping other businesses through word of mouth!

Patrick owns a PR firm in town and has a handful of clients that he promotes in the traditional and social media venues. He also is a professional speaker that presents to various groups and events. 

 Bella the boxer

But what really caught my attention was that he has a dog, Bella the Boxer, that he has creatively introduced as the star of the Hollywood neighborhood (especially businesses). He speaks through Bella as a Goodwill Ambassador. It is pretty funny. It was so popular that Patrick had a written, Secrets of a Working Dog: Unleash your Potential and Create Success

I really enjoyed my conversation with Patrick and welcome him into my group of Strategic Partners. He passed on information about a local video connection and also one in the Bay Area (where I may be reaching out to because of my connections down there). We talked about our adopted children and lives outside of the business world. I will keep him in my thoughts when I see anything of interest in the Social Media world. I would recommend signing up for Patrick's blog - Buzz Builder.


Published in marketing 101
Monday, 29 August 2011 07:11

Don't Give Up - Inspiring Thoughts (6)

From an article posted in the Costco Connection by Andrew Lock on "Don't Give UP".


The Beatles

Decca Records turned down a recording contract with the Beatles with this fascination evaluation: "We don't like their sound. Guitar groups are on their way out."

Published in marketing 101
Monday, 29 August 2011 05:57

Don't Give Up - Inspiring Thoughts (5)

From an article posted in the Costco Connection by Andrew Lock on "Don't Give UP".


Fred Astaire

After his first screen test, the memo from the testing director of MGM, dated 1933, read, "Can't sing. Slightly balk. Can dance a little." Astaire kept that memo over the fireplace in his Beverly Hills home.

Published in marketing 101
Monday, 29 August 2011 05:23

Math is a struggle for me and my business

Why we struggle in our public schools…

I am reading a very inspirational book by Malcolm Gladwell called "Outliers".


Gladwell's interview sounds like a conversation that I have had with many people about being a creative artist…

"We sometimes think of being good at mathematics as an innate ability. YOu either have 'it' or you don't. But to Schoenfeld, it's not so much ability as ATTITUDE."

Gladwell quotes this math professor, Alan Schoenfeld, from Berkeley, "Success is a function of persistence and doggedness and the willingness to work hard for twenty-two minutes to make sense of something that most people would give up on after thirty seconds." 

Published in marketing 101
Friday, 15 July 2011 08:06

What makes them click?

Just got turned onto this new book by a friend of mine about how to design web sites that keep viewers engaged.

Neuro Web Design


I have nearly underlined every piece of copy in the book. Great stuff!

Here is a teaser:

"Most behavior and decision-making isn't conscious. That means that they will have to engage the mid brain and the old brain, in addition to the new brain. We want to think that we are making logical decisions, even though we aren't. The mose effective Web sites are Web sites that talk to all three brains. When the Web site engages all three brains, then we click."

If you do anything on the web, I would strongly recommend this book.


© 2011 Michael Johnson - Inkspot Graphics. All rights reserved


Published in marketing 101
Wednesday, 19 January 2011 11:18

Great Branding Explanation by Seth Godin

Definition of Brand 

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”


by Seth Godin found in logodesignlove

Published in marketing 101
Wednesday, 06 October 2010 15:12

Sensory Branding - future of Marketing


Martin Lindstrom author of Brand Sense


He gives some great samples of marketing toward our other senses. He posts a statistic on the chapter "Maybe I'm doing it Right". . .


"It is estimated that 40 percent of the world's Fortune 500 brands will include a sensory branding strategy in their marketing plan by the end of the decade." I don't know what decade that he is referring to but I am guessing when it was written he is talking about 2020.


When you think about it . . . we fast forward through all the commercials with our television remote controls, daily.


That is why I am a great proponent of the "old" letterpress.


© 2010 Michael Johnson - Inkspot Graphics. All rights reserved.

Published in marketing 101
Friday, 24 September 2010 18:49

Great Marketing Tip #1 from Drew McLellan

Tip #1 - People buy Solutions.



In his book, 99.3 Random Acts of Marketing, Drew McLellan tells us this story:


"There is a great story about a marketing professor who brought a shovel into class. He held it up and asked his class how they'd sell it. The students pointed out the sturdiness of the handle and the sharpness of the shovel's point. The professor stopped them and said, 'People do not buy shovels. They buy holes.'"


People need solutions to THEIR problems. "Tell them about the holes."




I love that story. . . .


© 2010 Michael Johnson - Inkspot Graphics. All rights reserved.


Published in marketing 101
Friday, 09 July 2010 08:49

Don't think about Pink Elephants

No, this doesn't have anything to do with Sarah Palin, even though she has used this in her campaign speech.


But I do love psychology! Remember that when you want to emblazon an image with someone…it maybe your company name, web site, or your brand.




© 2010 Michael Johnson - Inkspot Graphics. All rights reserved.

Published in marketing 101
Friday, 02 July 2010 05:34

Children are all born as Artists!

I just watched this great TED presentation by Sir Ken Robinson. I have never heard him before but found out about him through Mitch Joel (another great inspirational marketing guy). If anything else, please watch the video for our children's sake!


Sir Ken quotes Picasso of saying, "Children are all born as Artists!" Our educational system focuses more on the three "R's" than it does on the arts. Our culture does not endorse being an artist as a career. It is when the child paints a purple cow, that the teacher or parent says, "Johnny, cows are not purple, lets look at some real cows". Some kids will notice the painting of the purple cow and laugh. Unfortunately, they have set a trigger in Johnny's head and the seed will remain planted.


When teaching in various institutions I have heard the same comment, "I can't draw, I am not an artist." I always went out of my way to explain we all have the creative talents it has just been suppressed. To get good at anything in life, you need to practice every day! I can't think of any athlete that took a year off and could at the top of his/her game when they returned to competition.


In my own business, I talk to people that have grand visions or dreams and I have to find subtle ways to get these to fruition. Trying to reverse the process of negative reinforcement takes twice as much work. So you have to work in baby steps to see small successes.


In marketing, the big keyword is ROI (return on investment) that businesses have learned. If I spend $5000.00 on the postcard campaign promoting our Winter Special can I make that $5000.00 back in 1 or 2 months. As I am learning now, is that with Social Media and branding your company (blogging, networking, etc) it may be a slow process but it is what our new generation of kids will understand. You can't fight the process, take a chance.


© 2010 Michael Johnson - Inkspot Graphics. All rights reserved.

Published in marketing 101

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    This blog will provide you with examples of my experiences of marketing.  I am a professional educator and story teller.  My goal is to help your company succeed by telling your story.


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Mike is a great designer that has many years of experience in all aspects of design and printing. If you need another source for design work, I would highly recommend Mike.

Jeff F -  Senior Account Executive

(Jeff was also a student of mine at Clark College)