When designing a piece that has alot of corporate sponsors (different logos) I find that it is best to colorize them all the same color so that no one gets more attention than any other company (black & white or grey scale is safe). The sample below illustrates my message. This is a vinyl banner that I created for my client. You see all the logos on the bottom of the poster? Which logo catches your eye first? Well, as long as you are not color blind the Salice logo is the first thing that I see. In fact, it doesn't help the readability of the sign.
I should have made all these logos green to tie into the design but remember that there are some companies that don't allow you to edit the colors of their logo. Black & white logos would of been a safer choice. Always check first if you are going to edit someone's logo!
Here is a better sample for a local association from SE Portland, OR. They wanted to create a walking map that pointed out various businesses within the community. My suggestion was to color code the different services and then if the business supplied the logo I created them black & white (or grey scale). You will see these logos following their names below.
Do you see a problem with this logo?
When this magazine converted this logo to black & white, the colors went to shades of grey. The words "Market & Spirits" are really hard to read. I have been working with an intern this summer and I have instructed him that if you are going to create a logo for a client you should provide options and rules. Not specifically for the client but for the advertisers (publications). Signage is also a concern like the article that I wrote on Town Storage's Window Signage. Along with print (high res vector) and web (pngs & jpgs) I give the clients horizontal format, vertical format and reversal options.
Here is a logo that we just recreated for a hair salon in SE Portland called Absolutely You Salon. Besides burning all there various logo types onto two cds to distribute we also compressed them in a WinZip file for ease to electronically send out to advertisers.
Black vinyl on windows is unreadable!
This is one tip that I have to pass on that I heard from one of my vendors. He was talking about how windows are considered black and black vinyl is just unreadable on glass. I looked up to my building's sign and said, "Just like that one?" Yup. Can you imagine driving in a car by this front door and totally missing it?
I have included my version for Towne Storage. Not only is it white vinyl with a little stroke of black (that gives it more contrast) but I have the copy stacked so that it haves the impression of an actual building. WOW! Now that really makes sense.