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marketing 101

I was approached to design a logo for a new committee…

Our executive director came to me and said, "We need to have a design made for this new program." I was honored that he was going to pay me for a service that I could have promoted in our local chamber. Part of my design process is to learn more about the direction and how it is to be used. I have been telling quite a large number of contacts, "I could design you a pretty logo but is it going to be functional and are you going to question the design in 6 months to a year down the road."

I sat down and discussed more about the project with two women that were on the committee. I went through my creative brief questionnaire with them and found alot of holes in the project direction. I submitted a proposal to the director and followed up with a phone call. He said, "Mike, I just need a logo!" It sounded like that he wanted something inexpensive and created immediately. I begrudgingly said, "Terry, I can make you a pretty logo for $XXX.XX!" I wasn't happy about my response but deep down inside I didn't feel like I was going to be proud of my task at hand. In the end could I really say, "This design was well thought out and very functional."

Needless to say, Terry never called me back. This is the design that they came up with:

bizexchange logo

and here is one of the places that they are using it:

 

biz-exchange-CEIC-website

Personally, this doesn't work for me way too much going on and too many colors. I thought that I would share this beautiful web site layout by Baker and Spice Bakery. Very clean and beautifully designed. I would be proud to show this in my portfolio.

bakerspice-website

 

 

Friday, 06 July 2012 06:20

Problem with logo readability

Do you see a problem with this logo?

poor-bw-artwork2

When this magazine converted this logo to black & white, the colors went to shades of grey. The words "Market & Spirits" are really hard to read. I have been working with an intern this summer and I have instructed him that if you are going to create a logo for a client you should provide options and rules. Not specifically for the client but for the advertisers (publications). Signage is also a concern like the article that I wrote on Town Storage's Window Signage. Along with print (high res vector) and web (pngs & jpgs) I give the clients horizontal format, vertical format and reversal options.

Here is a logo that we just recreated for a hair salon in SE Portland called Absolutely You Salon. Besides burning all there various logo types onto two cds to distribute we also compressed them in a WinZip file for ease to electronically send out to advertisers.

absolutely-logo-reversed

Tuesday, 27 December 2011 13:41

Interview with Idea Mensch

Idea Mensch interviewed me & my business.

mensch_promo_photo2

I was very honored by the article and my thanks to Mario. I can't say anymore about speading your company's message to your audience.

 

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Testimonials

"I have had the pleasure to work with Mike with the CEIC in collaboration with helping support the growth of the different events the CEIC represents. Mikes attitude and energy are easy to work with, he has a professional expertise that is focused and well received by others. Mike is a great person to work alongside for any business."

Tiffany Boysun (Regional Account Manager ~ Township United)