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marketing 101

I was approached to design a logo for a new committee…

Our executive director came to me and said, "We need to have a design made for this new program." I was honored that he was going to pay me for a service that I could have promoted in our local chamber. Part of my design process is to learn more about the direction and how it is to be used. I have been telling quite a large number of contacts, "I could design you a pretty logo but is it going to be functional and are you going to question the design in 6 months to a year down the road."

I sat down and discussed more about the project with two women that were on the committee. I went through my creative brief questionnaire with them and found alot of holes in the project direction. I submitted a proposal to the director and followed up with a phone call. He said, "Mike, I just need a logo!" It sounded like that he wanted something inexpensive and created immediately. I begrudgingly said, "Terry, I can make you a pretty logo for $XXX.XX!" I wasn't happy about my response but deep down inside I didn't feel like I was going to be proud of my task at hand. In the end could I really say, "This design was well thought out and very functional."

Needless to say, Terry never called me back. This is the design that they came up with:

bizexchange logo

and here is one of the places that they are using it:

 

biz-exchange-CEIC-website

Personally, this doesn't work for me way too much going on and too many colors. I thought that I would share this beautiful web site layout by Baker and Spice Bakery. Very clean and beautifully designed. I would be proud to show this in my portfolio.

bakerspice-website

 

 

Friday, 06 July 2012 06:20

Problem with logo readability

Do you see a problem with this logo?

poor-bw-artwork2

When this magazine converted this logo to black & white, the colors went to shades of grey. The words "Market & Spirits" are really hard to read. I have been working with an intern this summer and I have instructed him that if you are going to create a logo for a client you should provide options and rules. Not specifically for the client but for the advertisers (publications). Signage is also a concern like the article that I wrote on Town Storage's Window Signage. Along with print (high res vector) and web (pngs & jpgs) I give the clients horizontal format, vertical format and reversal options.

Here is a logo that we just recreated for a hair salon in SE Portland called Absolutely You Salon. Besides burning all there various logo types onto two cds to distribute we also compressed them in a WinZip file for ease to electronically send out to advertisers.

absolutely-logo-reversed

Tuesday, 27 December 2011 13:41

Interview with Idea Mensch

Idea Mensch interviewed me & my business.

mensch_promo_photo2

I was very honored by the article and my thanks to Mario. I can't say anymore about speading your company's message to your audience.

 

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Testimonials

"Just a quick note to thank you for doing a very professional job with my business cards and the brochure that you created for my business.

 

I was in a large retail store today putting forth a proposal to the store owner to sell and display my fence post brackets. We had finished our discussion and I asked the buyer if he wanted a sample fence post bracket and he said 'no because the brochure has everything that I possibly need to know on it. It was very well done.'

 

Mike, I wanted to pass this tidbit on because we so often get only complaints.

 

Thanks again for your integrity and creative design."

 

Chuck Williams - owner of Stur-D Fence Post Brackets

Hillsboro, OR