This is an amazing video from the TEDx conference in St. Louis, Missouri. The founder and CEO of Panera Bread Company, Ron Shaich discusses how his company is not just giving money to local charities but is investing in his community.
Panera Bread Company has over 1400 locations in 40 states. It's estimated net worth is 3 Billion Dollars! This 20 minute video will really make you think about how we need to be more involved and have a purpose.
He has found a solution to help feed the poor and homeless without having to through the humiliation of standing in line for free handouts. This video is very inspirational and promotes community.
MediaDim lights Embed Embed this video on your site
This is my suggestion.
• Visible from long distances away (and readable by traveling faster than 25 mph). There are no black lines that are breaking the ad into separate pieces of information.
• Clean - limited use of copy or fonts
• Photo larger and is more prominent (can tell what is happening)
• While driving behind the bus you will not be able to write down phone number or even go to your smart phone to look them up but you will possibly remember their name/brand.
What do you think?
So my question to all you designers out there. . .
Do you see any problems with this bus ad that was recently spotted in Portland, OR?
I will post my comments next week.
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